Thanks to social media, social interactivity is no longer limited by physical contact. Pokes, likes, shares, and tweets are the new way people socialize.
Here are some facts that will blow your mind as a marketer:
There are 845 million active user on Facebook (2012 facebook report)
The average American spends 53.5 minutes on Facebook (Nielsen, 2012), Panamanians spend 156 minutes on Facebook every day (UNIMER, 2010)
53% of active social networkers follow a Brand (Nielsen, 2012).
In 2010, 78% of active Panamanian Internet users accessed social networks (UNIMER, 2010)
Panamanian social networkers belong to an average of 1.5 social networks each (UNIMER, 2010)
96% of Panamanian social networkers have a Facebook account (UNIMER, 2010)
Inactivity or poor performance in social media could become a very expensive situation for your brand.
If you don’t do it, your competition will. It’s not too late to get ahead of the curve!
